Program

June 5, 2018

Utmost on members’ minds this year are the shortage of skilled labor and threats to the traditional equipment distribution model. In response to that, the Marketing & Distribution Convention will feature a dealers’ panel, online marketing pros, and workforce development experts. Attendees will leave Minneapolis better equipped to tackle their biggest challenges.


TimeEventLocation/Room
Monday - Oct 29th, 2018
1:00pm - 3:00pm Services Corp. Board Meeting Board Room 1
Service Board Committee and invited guests
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3:00pm - 5:00pm Executive Committee Meeting Board Room 1
Executive Committee and invited guests
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5:30pm - 10:00pm President's Reception and Board Dinner See Invitation for Details
Board of Directors, Former Presidents, Spouses, and Guests only.
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Tuesday - Oct 30th, 2018
7:00am - 5:00pm Registration Desk Red Wing
The place to meet staff, pick-up name badges, get directions, and get answers to any questions you might have.
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7:00am - 7:00pm Communications Center Duluth
The place to find attendees' contact information and meet colleagues.
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8:00am - 12:00pm Board of Directors Rochester
Elected Board, Former Presidents and invited Guests only.
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9:00am - 12:00pm Welcome Station Pre-Function Area
An opportunity to check in and grab a coffee or cookies. Sponsored by
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9:30am - 11:00am 1st Ladies Coffee See Invitation for Details
This is a reunion of spouses and guests of executives who have served on the Board of Directors.
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1:00pm - 2:00pm Marketing Section Meeting Director's Row 4
For entire Marketing Section. This is the Election of Officers and a planning session.
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1:30pm - 3:00pm Tillage & Ground Engaging Equipment Council Symphony
Rye DeGarmo is the vice president of engineering at Great Plains Manufacturing, Inc. DeGarmo will offer a global perspective on the tillage equipment marketplace. Sponsored by Myers Spring
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2:00pm - 3:00pm How to Market to North America
A panel of EMDA members will be on hand to help manufacturers learn the keys to creating successful partnerships with distributors and reps.
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2:00pm - 3:00pm Standards Awareness Council Director's Row 3
The Council provides a focal point for leaders of all existing Farm Equipment Manufacturers Association Product Councils to discuss topics of common interest and share a common voice in promoting issues that affect the agricultural equipment industry.
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2:15pm - 4:00pm Supplier Section Board of Governors Symphony IV
This is a business meeting for members of the Association elected to leadership roles.
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4:30pm - 5:30pm 1st Time Attendees Reception Rochester
Join us for a reception designed to get to know one another and answer any questions you may have. See invitation for details.
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5:30pm - 7:00pm Welcome Reception Symphony
The Welcome Reception is a perfect opportunity to meet with fellow attendees, catch up on old times and meet new colleagues. Reception sponsored by FEMA Services Corp.
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Wednesday - Oct 31st, 2018
7:00am - 7:00pm Communications Center Duluth
The place to find attendees' contact information and meet colleagues.
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7:00am - 5:00pm Registration Desk Red Wing
The place to meet staff, pick-up name badges, get directions, and get answers to any questions you might have.
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8:00am - 9:30am Joint Industry Breakfast and Opening Session Salons EFG
This session is designed to bring members together to "kick-off" their conventions. Mike Veeck will speak about creating an environment where unique partnerships, promotions, and engaged employees equal increased profits and success for any organization.
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9:30am - 10:30am EMDA Corporate Annual Meeting
EMDA's Board of Director elections and presentation of annual report. Special guest speaker is Dr. Joleen Hadrich presenting "Factors Affecting Machinery Investment."
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10:00am - 2:00pm Spouse/Guest Tour Meet at Registration Desk
The spouse/guest tour this year will be a visit to the American Swedish Institute. Participants will enjoy a tour of the historic Turnblad Castle, and a hands-on art project followed by a Swedish themed Smorgasbord lunch.
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10:30am - 12:00pm MarketPlace Foyer
Members of our Association's Marketing Section welcome manufacturers to stop by and learn about new marketing options.
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10:30am - 12:00pm EMDA Contact Session Salons ABCD
This session is for manufacturers to have an introductory meeting with distributors & reps of EMDA. While this session is an EMDA event, registration with our association allows you entry Members of our Association's Marketing Section will be in the foyer
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1:15pm - 2:45pm General Session & Business Meeting Salons EFG
Vermeer's Mark Core & Whitney Wilkinson will provide a thought-provoking presentation on the shortage of skilled talent, what lies ahead in workforce development, and what can be done in our industry to alleviate the pain. Sponsored by TractorHouse
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2:45pm - 3:00pm Refreshment Break Pre-Function Area
Sponsored by Winamac Coil
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3:00pm - 4:00pm Using YouTube -- Case Studies Director's Row 3
Mike Wiles, or "Tractor Mike," will offer tips on optimizing use of YouTube in equipment sales through a series of analyses of attendees' YouTube channels.
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4:00pm - 5:00pm Post Hole Digger Council Board Room 3
The Council discusses issues specifically affecting this type of farm equipment. Members will discuss equipment safety standards, industry trends, and other important information.
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4:00pm - 5:00pm Rotary Cutter Council Director's Row 3
The Rotary Cutter Product Council discusses issues specifically affecting this segment of the ag equipment industry. At its twice-yearly meetings, the Council discusses equipment safety standards and other important topics.
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5:00pm - 5:15pm Election of Officers President's Suite
Board of Directors Only
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6:00pm - 7:00pm EMDA Partners Party Invite Only
EMDA Partners Party brings reps and distributors together with manufacturers they do business with.
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Thursday - Nov 1st, 2018
7:00am - 9:00am Joint Industry Breakfast Buffet Symphony Ballroom
Come and go as it fits your schedule for this open-seating breakfast buffet. Find your ticket in your name badge holder. There will not be a speaker for this session.
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7:00am - 7:00pm Communications Center Duluth
The place to find attendees' contact information and meet colleagues.
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7:00am - 5:00pm Registration Desk Red Wing Room
The place to meet staff, pick-up name badges, get directions, and get answers to any questions you might have.
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8:00am - 9:00am Education Committee Board Room 3
This committees main goal is educating our members through organizing plant tours, and developing a purchasing track program for our Spring Conference.
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9:00am - 10:15am General Session: Raise Your Profile in the Digital Marketplace Salons EFG
Nate Meiergerd, Jamie Meier, and Mike Wiles will talk with attendees about strategies to increase the likelihood your end-users will seek your products on dealers' lots and that dealers will be ready to close the deal. Sponsored by
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10:15am - 10:30am Refreshment Break Pre-Function Area
Sponsored by Accuride
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10:30am - 11:45am General Session: Dealer Panel Salons EFG
Panelists will offer their thoughts on how shortline manufacturers can remain on dealers lots during this climate of mergers and acquisitions, then field questions from the audience.
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12:00pm - 1:30pm Membership Committee Board Room 2
A committee dedicated to serving our Membership as a whole. This committee works on member recruitment and member retention. If you would like to be a part of this committee please contact Nick Jensen - njensen@thurstonmfgco.com
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1:00pm - 4:00pm EMDA's Industry Showcase Salons ABCD
This event offers attendees the opportunity to learn about products and services from manufacturers and suppliers. While the showcase is an EMDA event, your registration with our Association allows you entry.
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3:30pm - 4:30pm Towed Implement Council Conrad A
This Council meeting will focus on recent efforts to update the braking standard for towed implements in addition to addressing tractor speed and the increased size and weight of implements.
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5:30pm - 6:30pm Joint Industry Reception Symphony Ballroom
A celebration of a great meeting completed. This Joint Industry Reception is the perfect time to get in some last minute face-to face with attendees from both our Association and EMDA.
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Friday - Nov 2nd, 2018
7:00am - 12:00pm Communications Center Duluth
The place to find attendees' contact information and meet colleagues.
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8:00am - 12:00pm IGM Robotic Systems Tour Departs from Registration Desk
Visit Storms Welding & Cutting and see IGM Robotic Systems in action. Long pants, closed-toe shoes and safety glasses required.
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8:00am - 12:00pm Glenn Metalcraft Tour Departs from Registration Desk
Tour Glenn Metalcraft and check out the most powerful spin forming machine of its type ever built for a U.S. company. Closed-toe shoes, and safety glasses required.
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8:00am - 10:00am Registration Desk Red Wing
The place to meet staff, pick-up name badges, get directions, and get answers to any questions you might have.
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8:00am - 10:00am EMDA Member Roundtables
One of the most valued member benefits, member-to-member discussions about topics of interest to distributors and reps.
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