Guest Program

June 5, 2018

Spouse/Guest Registration Includes

  • Admittance and drink tickets to the Welcome Reception
  • Admittance to both Breakfast sessions
  • Optional tour, just for Guests (additional fee)
  • Admittance to EMDA’s Industry Showcase
  • Attendance at any of our sessions

Below is a brief schedule of events for guests. While we have highlighted events that we believe will interest those who register as a Spouse/Guest, you are welcome to attend any of our sessions or meetings, as long as space permits.

Tuesday, October 30th

Registration desk – The registration desk opens at 7:00 am each day. In addition to picking up name badges, the registration desk is a great spot to meet other attendees, visit staff, and get answers to any questions you may have.

Welcome Reception – The Welcome Reception is from 5:30 to 7:00 pm, and is a great place to meet fellow attendees, catch up on old times and meet new colleagues. There is no formal program for this event, so feel free to stop in as your plans permit. Many guests will still be arriving, therefore travel casual attire is fine.

Wednesday, October 31st

Joint Industry Breakfast and Opening Session – This session is from 8:00 to 9:30 am and is designed to kick off the convention. The special guest speaker is Mike Veech. Veech is a nationally renowned speaker, entrepreneur, college professor, marketing, promotions and advertising expert as well as the owner of several successful minor-league baseball clubs and the business consulting firm, Fun Is Good. He will speak about getting out of your comfort zone and into an environment where unique partnerships, promotions, and engaged employees equal increased profits and success for any organization. This is our largest event and fills quickly, plan on arriving early for the best seating.

Spouse/Guest Tour – Guests have the option to sign up for a tour on Wednesday of the American Swedish Institute. See below for more information. (Additional fee)

EMDA’s Partners Party – This event is by invitation only from 6:00 to 7:00 pm.

Thursday, November 1st

Joint Industry Breakfast Buffet – There will be no speaker at this session, so enjoy a leisurely morning at this breakfast buffet from 7:00 to 9:00 am.

EMDA’s Industry Showcase – Take a stroll through this event where attendees learn about products and services from manufacturers and suppliers. The showcase will take place from 1:00 to 4:00 pm

Joint Reception – A celebration of a great meeting completed. A perfect time to have a last minute visit with attendees of both our Association and EMDA. The reception will be from 5:30 to 6:30 pm.


Wednesday Optional Guest Tour – American Swedish Institute

Registration fee: $75

American Swedish Institute
Paul Crosby Photography, Courtesy of Meet Minneapolis

A unique experience is in store for spouses and guests during the Marketing & Distribution Convention. The group will visit the American Swedish Institute which makes its home in the historic Turnblad Castle. Explore Minneapolis’s Scandinavian heritage with a program that will be part historical tour, part art gallery and part craft class. Participants will make their own souvenir, a handcrafted Swedish-inspired wooden cutting board.

The hands-on, high-energy campus tour mixes the old and the new, the traditional and the contemporary, the classic and the modern together. Our group will discover the work of artists, craftsmen and architects who dreamed and then later built the ornate Turnblad Mansion and Nelson Cultural Center. You’ll visit all the nooks and crannies of the historic castle and go behind the scenes and visit the American Swedish Institute’s modern collections facilities.

After the tour and craft, enjoy a Swedish themed Smorgasbord lunch buffet which will include cucumber dill salad, beet salad, rye bread and butter, mashed potatoes, Swedish meatballs, lingonberries and a Swedish dessert.